Barbie: A Touch of Magic

Art Director

As the Art Director on Barbie: A Touch of Magic, I managed a core design team for character, location, FX, color script and DMP, and oversaw the series' visual identity through modeling, surfacing, groom, and FX.

Our goal was to push the playfulness already present in the Barbie universe while injecting whimsical elements to the feminine designs we know and love. Keeping a close eye on fun fashion and bright colours as they were converted from toy to animation.

Find some of my design work from the show below.

Character and Prop Design

Matte Painting / DMP

The Guava Juice Show

On Guava Juice, I acted as a senior designer where I focused on character and prop design, as well as colour design.

See some of my design work below.

Senior Designer

Character & Prop Design

Colour Design

Pretzel and The Puppies

Designer

As a Designer on Pretzel and The Puppies, I produced work for characters, props, location designs and occasionally color scripts and skydomes.
Pretzel and the Puppies had a unique visual style where our directors wanted to homage stop motion animation in the set designs.

See some of my design work below.

Character and Prop Design

Location Design

Paw Patrol

Designer

As a Designer on Paw Patrol, I worked predominantly on character and prop designs, while occasionally helping out on locations.

Paw Patrol was my first design role in animation, and I quickly cut my teeth there, helping the team utilize 3D (I was previously a 3D layout artist), and shortly afterward, I became the teams matte painting artist, on top of my character and prop work, Consulting with the CG supervisors for all of Paw's DMP needs on every episode.

Find some of my design work from Paw Patrol below.

Character and Prop Design

Matte Painting / DMP

Abby Hatcher Prop Design